Jan Gooding

Executive Coach, Chair of Given & Co-Chair of Utopia

Jan Gooding is known to be one of the UK’s most experienced marketing leaders and is outspoken on a range of subjects from building global brands to inclusive leadership.

She has enjoyed a successful marketing career during which time she has worked with FTSE 100 companies such as BT, British Gas, Diageo and Unilever and, most latterly, as the Group Brand Director at Aviva. In her final role at Aviva, as their first Global Inclusion Director, she was responsible for introducing the ground-breaking policy of equal parental leave. 

Jan now pursues a portfolio of interests as an executive coach and non-executive Chair of Given, PAMCo and Utopia. She was formerly Chair of Stonewall and President of the Market Research Society. She is a regular columnist for The Media Leader, a Fellow of The IPA and an Honorary Fellow of the Marketing Society and Market Research Society. 

In 2022 The Kaleidoscope International Trust presented her with a Lifetime Achievement Award for services to human rights and social justice.