This is a rough outline of this year's agenda. Please note it is subsject to change. 


08:30 - 09:00 Arrival and Registration 

09:00 - 09:15 Chair's Welcome Remarks 

09:15 - 09:45 Case Study: How to make your event memorable through bespoke and personalised event experiences 
Event design is a crucial part of ensuring the experience you offer is one of a kind; this session will explore techniques event planners use in the event design and strategy process and how that can change the overall perspective of an individual’s experience. Through a practical case study, we will have the opportunity to learn how to develop a creative use of budget in order to achieve an on-site success whilst containing costs. Finally, we will have a chance to better understand the role of social media promotion and data-driven marketing to ensure the whole event lifecycle delivers a personalised journey to your delegates.  

09:45 - 10:30 Pre Arranged 1-1 Meetings/Huddles 
Please refer to your personalised agendas for your meeting schedules and/or assigned huddles  

10:30 - 11:00 Networking Break

11:00 - 12:00 PANEL DISCUSSION: Increasing delegate attendance by influencing and leveraging Internal and external stakeholders 
Any event professional would probably tell you that increasing delegate numbers year on year is a constant challenge they have to face, especially when operating in a competitive and saturated market. This couldn’t be achieved without collaborating with and leveraging key stakeholders; in fact, becoming a pro at this could make a real difference between success and failure. During this panel, we will share views on how to get the best out of your stakeholders as well as discuss any new ideas to use along the process of creating and running events, including upcoming technology.  

12:00 - 12:45 Pre Arranged 1-1 Meetings/Huddles 
Please refer to your personalised agendas for your meeting schedules and/or assigned huddles 

12:45 - 13:45 Lunch Break 

13:45 - 14:15 PANEL DISCUSSION: Building a solid relationship with your procurement team  
Procurement in the MICE industry is increasingly gaining a prominent role; however, this still represents some challenges. In fact, corporate event professionals - despite recognising the importance of co-operating with a procurement team - often feel the latter needs to better understand how the MICE industry operates.  On the other hand, procurement teams can be instrumental in driving ROI, engage with suppliers and ensure major budget savings as well as identify how to deliver a successful event without wasting important resources where unnecessary. In this panel, we will discuss how this partnership can ensure event professionals focus on how to give the best experience to their clients by relying on their procurement team. We will also touch base on how to negotiate if, instead, you don’t have a procurement team to rely on by providing key tips on how to bargain with your suppliers.

14:15 - 15:30 Pre Arranged 1-1 Meetings/Huddles 
Please refer to your personalised agendas for your meeting schedules and/or assigned huddles

15:30 - 16:00 Networking Break

16:00 - 16:45 THINKING OUTSIDE THE BOX: Keynote from a business inspirational speaker
More details to follow

16:45 - 17:00 Closing Remarks 

17:00 - 19:00 Check In - Relax 

19:00 Drinks Reception

20:00 -  Until late - Dinner And Entertainment 


09:15 - 09:30 Welcome Back Introduction 

09:30 - 10:00 Agency’s perspective on working with corporates and on how to deliver high-quality experiences
Have you ever taken a moment to understand how an agency you work with truly operates? Have you ever tried to put yourself in their shoes to better understand what their challenges are when dealing with corporate professionals? You’ve probably asked yourself more than once why all of a sudden your bill is going up; however, have you ever wondered how much does this have to do with a corporate client procrastinating or perhaps simply lacking an understanding of how an agency works? During this session, you will the unique opportunity to listen to an agency’s needs and how you can better cooperate with them to ensure you both achieve mutual goals in a timely manner whilst maintaining a high quality. 

10:00 - 11:00 Panel Discussion: Practical steps to create a sustainable Events industry
What can we do as an industry to create a 100% sustainable event? During this panel, we will discuss what simple things venues and organisers can do, such as reusable water bottles or using apps instead of printed delegate guides. But what are the major limits to delivering sustainable events? Both panellists and the audience will debate on what the possible objectives should be, best practices you could follow and tools you can employ when addressing them through an event sustainability plan. We will also take into consideration other aspects, such as how to provide a safe environment for event staff and participants through an onsite emergency and risk-management plan. We will also highlight the benefits of selecting destinations that have high renewable energy use as well as venues and corporates highly focused on reducing the use of disposable event materials.

11:00 - 11:20 Networking Break 

11:20- 12:50 Pre Arranged 1-1 Meetings
Please refer to your personalised agendas for your meeting schedules.

12:50 - 13:00 Chair's Closing Remarks

13:00 Lunch & Departure 

  • Discover why event planners are taking more their events outside of London - find out our key study findings, indus…

  • Why it's important to employ young talent: #eventprofs @BrandfuelUK

  • Early Entry: 'If you persevere you will reach your end goal': @GrassRootsMandE #eventprofs

Website Menu